4 Gut Health Hacks
10 Jul 2024
How people benefited from Probiotics in 2022?
Posted on10 Jan 2023
80% of global consumers stated that they take probiotics as part of an everyday balanced diet. The probiotic market has witnessed considerable growth during the last couple of decades.
Consumer attitudes towards probiotics are the motivations to buy probiotics. These are primarily health based; 73% disclosed that their motivation for using probiotic products was to support digestive health, followed by 71% who said it was to help boost their immune system.
Consumers prioritise the benefit claims and product efficacy of the probiotics they use and these are leading factors that they look out for when choosing what products to buy. Lactomin range of probiotics have been proven to deliver the intended results, this is also why our probiotics are a testament to many of our users, that it works well and produces results for them.
75% of consumers who use probiotics say that they take them as part of an overall balanced diet as opposed to using them when wanting to address health symptoms. With consumers taking a “prevention is better than cure” approach to health, they are investing in products to build and support their immune system and other areas of well-being.
The overall aim is to minimise vulnerability to illness and maximise and maintain fitness and general welfare.
More than half of consumers said they did not experience any symptoms; but, of those who did, almost all of these were digestive issues. Of those that claimed that they preferred probiotic supplements, 59% said this was because they have a proven effect, which represents the significance of scientifically supported claims.
74% of global consumers say science-based claims are important when choosing probiotic products. This highlights that people are concerned about the content of the products they consume and prioritise validity, reassurance and transparency of claims.
Therefore probiotics that are from a credible and safe source, backed by research and development, with clinical studies to its strains and appeals to the end consumer, are what consumers are looking for in probiotics today.
Consumer attitudes towards probiotics are the motivations to buy probiotics. These are primarily health based; 73% disclosed that their motivation for using probiotic products was to support digestive health, followed by 71% who said it was to help boost their immune system.
Consumers prioritise the benefit claims and product efficacy of the probiotics they use and these are leading factors that they look out for when choosing what products to buy. Lactomin range of probiotics have been proven to deliver the intended results, this is also why our probiotics are a testament to many of our users, that it works well and produces results for them.
75% of consumers who use probiotics say that they take them as part of an overall balanced diet as opposed to using them when wanting to address health symptoms. With consumers taking a “prevention is better than cure” approach to health, they are investing in products to build and support their immune system and other areas of well-being.
The overall aim is to minimise vulnerability to illness and maximise and maintain fitness and general welfare.
More than half of consumers said they did not experience any symptoms; but, of those who did, almost all of these were digestive issues. Of those that claimed that they preferred probiotic supplements, 59% said this was because they have a proven effect, which represents the significance of scientifically supported claims.
74% of global consumers say science-based claims are important when choosing probiotic products. This highlights that people are concerned about the content of the products they consume and prioritise validity, reassurance and transparency of claims.
Therefore probiotics that are from a credible and safe source, backed by research and development, with clinical studies to its strains and appeals to the end consumer, are what consumers are looking for in probiotics today.